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Of all the things I’ve discovered on making a living from my online work, knowing that my visitors will only stop if I have something they want, has to be the biggest money maker – by far. Yes, ad placement and colors have their place, but content of value is the most important asset you can have.

Like you, I’ve Google’d and found many sites that offer content. Then, researching a little more, I’ve found many people already using the same text. Duplication of copy offers little to the visitor searching for new and valuable content. So, scratch that. And, if you’re like me, you want to find a way to provide content without breaking the bank.

So, what do you do?

You write your own. Now, this takes some time, but I can simplify the homework by providing a step-by-step formula for writing your own copy. First, it is important that you know your audience.

That’s sounds so easy, no? Know your audience. Okay – how? Much depends on your target audience – and what content you are aiming to provide. For instance, we know why many daytime television “soap operas” were named such because the primary audience is stay-at-home females between the ages of 25 and 36. These people were prime for agencies selling soap. Females are largely the ones who do the laundry or wash dishes. Advertisers knew their audience.

What’s different here? Nothing.

Key in on who is visiting you – where they’re finding you and how. Who are you writing for and who are you advertising for. Then ask yourself these questions:

1. In the mind of the visitor, what is the problem facing them? Your whole site should be a resolution to that problem. You should strive to know their pain, problem and predicament.
2. What is possible? This is what you expect the scenario will be to solve the visitor’s problems.
3. Why hasn’t the solution been found? Maybe they’re stuck – why?
4. What is different now? Here, find what has changed in the visitor’s life that would cause them to look to you for a solution.
5. What should your visitor do? Tell the visitor what they need to do to come up with a solution.

Every time you write copy, these points should be covered. Just think of it; if you provide a solution, or direction, then you have provided value and your visitor will benefit.

Start by asking each question and writing down a few sentences on each. Often that’s enough copy to create your page. However, you will find that it mainly provides a skeleton. The next step is to simply add more meat to the story. Add detail. Some copywriters create a page or pages for each step, with links to the next step. This provides a path through the site where the visitor will be presented with more pages, thus more ad impressions for you.

So, don’t believe you can’t do it yourself. You have the potential to write greatness. Don’t rely on someone’s work that may become extremely overused very quickly. Rise to the challenge; get out the notepad or keyboard and create your masterpiece.

Founder of one of the first web hosting companies on the Internet, World Wide Mart, Dave Jackson has been teaching others how to monetize their web sites for over ten years. Currently he teaches others to create a solid residual income by creating quality web sites of great benefit to visitors and monetizing them using contextual ads. His blog is Making Money with Contextual Ads.

Looking at graphic designs, you may begin wondering how each is extremely different from another. You would not see deigns that look the same. There are also similarities, maybe in colors and in concepts, but that is where it ends.

If you have works that needed to be done, you would consider having more than one graphic designer to do it. This way, you are assuring yourself of an original piece of work. If it is any consolation, there are a number of combination, design and color techniques that graphic designers can use to produce the quality design clients are looking for. No two designs are the same, can be quite similar but certainly not the same.

Ever wonder how these graphic designers come up with their ideas? Or better yet, are they willing to share the process of their work to the people? By giving people ideas on how they go about their designs, peoples’ questions and wonderings would definitely be solved. For some who believes that these designers border from a magician to a superhuman, they would be devastated to know that the designers are just as human as all of them are. That the graphic designs are works created by people having more imagination than most people have. And that modern tools and equipments are now available for everything people can think of doing.

Graphic designers should take into consideration that designs would not be possible if it weren’t for the people who have thought of it and wanted it done. These are the clients asking for their services. It would not at all be asking too much for these same clients to be included in the process of graphic designs making. Giving them an idea is not exactly sharing trade or personal secrets. Just enough to make them better understand that graphic designs do not just appear out of thin air. And that the ones who make them are not wizards. Experts, but not magicians.

Including clients into the design process would be giving them insight from the time the idea is being processed to the time it is under way. It would give them opportunity to give feedbacks and maybe suggestions on how to better create a product. This can be a way of insuring that the product would be successful, with both the makers and the clients doing their part. Not all clients would like to be included in this process. These are the ones only after the results, not minding how it was done.

Getting the client involved in the making of graphic designs would surely be a way of dissolving any option of graphic designers as magicians. They just do their jobs well.

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